Dr. Squatch is re-engineering the men’s deodorant category with the new Invisible Glide Deodorant and Spray Deodorant.

These two format-first innovations are designed to solve the category’s most persistent pain points: staining, performance, and lack of real natural options.

Despite men’s deodorant being a multi-billion-dollar space dominated by antiperspirant-heavy legacy brands, there has been virtually no innovation in clear, non-staining formats that are both natural and effective. 

Invisible Glide is a 98% natural origin, aluminum-free, clear stick that delivers all-day odor protection without leaving residue or discoloration on clothing. 

87% of men are actively seeking a non-staining deodorant that isn’t an antiperspirant, yet options have remained synthetic or underperforming.

The new Spray Deodorant uses bag-on-valve 360° spray technology, allowing application at any angle (even upside down) with 72-hour odor protection, fast-drying performance, and a natural propellant. 

Unlike “whole body” sprays that overextend their promise, this formula was engineered specifically for underarms, with optional pit-to-toe use.

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